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LeBron James, Taylor Swift Among Most Influential Celebrities In 2020 Election: Study – Billboard

A new survey conducted by Whitman Insight Strategies and MRC Data in partnership with DISQO measured the intersection of entertainment, influence and politics among…



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Overall, 12 percent of voters reported that an entertainer or athlete influenced their thinking regarding the election. Influence is higher among Black voters (28 percent), Hispanic/Latino voters (20 percent), LGBTQ (17 percent), Gen Z and Millennials (both 17 percent). Down the party line, Democratic voters are more likely to be influenced by athletes or entertainers than Republican voters at 17 percent to 9 percent. Among all voters, 36 percent said that James has done the most to raise awareness…

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