Connect with us

Technology

What’s Google Floc? And How Does It Affect Your Privacy? – WIRED

There’s a battle raging over how advertisers can target us on the web—or whether they should be able to target us at all.

Published

on

Article feature image
ADVERTISEMENT

Google wants tochange the way we’re tracked around the web, and given the widespread use of its Chrome browser, the shift could have significant security and privacy implicationsbut the idea has been less well-received by companies that aren’t Google.
The technology in question is FLoC, or Federated Learning of Cohorts, to give it its full and rather confusing name. It aims to give advertisers a way of targeting ads without exposing details on individual users, and it does this by grouping people…

Click here to view the original article.

Continue Reading
Advertisement

You might also like ...

ISS astronauts complete six-hour spacewalk to install solar panels – The Guardian
Article feature image
Don’t Connect Your iPhone to This Wifi Network – Gizmodo
Article feature image
The TikTok-Famous Mascara Meghan Markle Uses Is Just $5 Today – Yahoo Lifestyle